Privacy Policy
Welcome to the Unrational Games Ltd privacy policy. Please read this privacy policy carefully before using our products.
Unrational Games Ltd (“us” or “we”) operates a range of games and mobile applications (“the Games”), available through a combination of our domains/subdomains (the “Sites”) or mobile applications (the “Apps”). These Games are strictly for amusement purposes only - we do not offer real money gambling or an opportunity to win real money or prizes.
This privacy policy, together with any documents referred to within (the “Policy”), applies to your use of any Unrational Games Ltd Games, Sites, Apps, software, products and services, on any internet enabled electronic device (the "Service").
By accessing the Service, you agree that you have read, understood and agree to comply with this Policy.
- Information we collect
- How we use your information
- Sharing your information
- Cookies and tracking technologies
- Data security
- Data retention
- Your rights and choices
- Children's privacy
- International data transfers
- Changes to this policy
- Contact us
Information we collect
We collect information you provide directly to us, such as when you create an account, contact customer support, or otherwise communicate with us. This may include:
- Contact information (e.g., name, email address)
- Account credentials (e.g., username, password)
- Profile information (e.g., profile picture, preferences)
- Communications with us
We also automatically collect certain information when you use our Service, including:
- Usage data (e.g., gameplay activity, interactions with features, time spent)
- Device information (e.g., IP address, device type, operating system, browser type, unique device identifiers)
- Location information (derived from IP address or device settings)
- Information collected through cookies and similar technologies (see below)
We may also receive information about you from third parties, such as social media platforms (if you link your account) or advertising partners.
How we use your information
We use the information we collect for various purposes, including to:
- Provide, maintain, and improve our Service
- Personalize your experience
- Communicate with you, including responding to inquiries and sending service-related messages
- Process transactions and manage your account
- Analyze usage trends and optimize the Service
- Detect, prevent, and address technical issues and security threats
- Deliver targeted advertising and measure its effectiveness
- Comply with legal obligations and enforce our terms
Sharing your information
We may share your information in the following circumstances:
- With service providers who perform services on our behalf (e.g., hosting, analytics, payment processing, customer support)
- With advertising partners to deliver relevant ads
- With other players (e.g., usernames, profile information, game activity) as part of the social features of the Games
- If required by law, regulation, or legal process
- To protect the rights, property, or safety of Unrational Games Ltd, our users, or others
- In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company
- With your consent or at your direction
Cookies and tracking technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to collect information about your interaction with our Service, remember your preferences, and deliver targeted advertising. For more details about the cookies we use and your choices, please see our Cookies Policy.
Data security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, use, alteration, or disclosure. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
Data retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. We will delete or anonymize your information when it is no longer needed.
Your rights and choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:
- Access the information we hold about you
- Correct inaccuracies in your information
- Request deletion of your information
- Object to or restrict certain processing
- Withdraw consent (where applicable)
- Receive your information in a portable format
You can typically manage your account information and communication preferences through your account settings. To exercise other rights, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.
You can opt-out of targeted advertising through the settings in our Apps or by visiting industry opt-out pages (like the NAI or DAA websites).
Children's privacy
Our Service is not intended for children under the age of 16 (or the relevant age of consent in your jurisdiction) without parental consent, as outlined in our Terms and Conditions. We do not knowingly collect personal information from children below this age without verifiable parental consent. If we learn that we have collected such information, we will take steps to delete it promptly.
International data transfers
Your information may be transferred to, stored, and processed in countries other than your own, including the United Kingdom, where our servers may be located and our central database is operated. These countries may have data protection laws that are different from those in your country. We take appropriate safeguards to ensure that your information remains protected when transferred internationally.
Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our Sites or Apps or through other communication channels. Your continued use of the Service after such changes constitutes your acceptance of the revised Policy.
Contact us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@unrationalgames.com