Unrational Games Ltd (“us” or “we”) operates a range of games and mobile applications (“the Games”), available through a combination of our domains/subdomains (the “Sites”) or mobile applications (the “Apps”). These Games are strictly for amusement purposes only - we do not offer real money gambling or an opportunity to win real money or prizes.

This privacy policy, together with any documents referred to within (the “Policy”), applies to your use of any Unrational Games Ltd Games, Sites, Apps, software, products and services, on any internet enabled electronic device (the “Service”).

Unrational Games Ltd is the data controller responsible for your personal information. We are registered in England and Wales under company number 07844108, and our registered office is at 265-269 Wimbledon Park Road, Southfields, London SW19 6NW.

This Policy explains how we collect, use and share your personal information and the rights you have in relation to it.

We collect information you provide directly to us, such as when you create an account, contact customer support, or otherwise communicate with us. This may include:

We also automatically collect certain information when you use our Service, including:

When you make a purchase, your card details are processed by our payment provider, Stripe, and we do not store full card numbers. We retain records of your transactions to fulfil orders and to meet accounting and legal requirements.

We may also receive information about you from third parties, such as social media platforms (if you link your account) or advertising partners.

We use the information we collect for various purposes, including to:

Where UK or EU data protection law applies, we rely on the following legal bases for the processing described above:

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on you. Measuring the effectiveness of our advertising involves limited profiling, which takes place only with your consent.

We may share your information in the following circumstances:

Our main service providers are Cloudflare (hosting and infrastructure), Stripe (payments), Sentry (error monitoring), PostHog (analytics, hosted in the EU), BetterStack (logging, hosted in the EU), Resend (email delivery), and Plain (customer support).

Our advertising partners (Meta, TikTok, X/Twitter, and Reddit) receive conversion events from our servers only, using hashed identifiers, and only where you have given marketing consent.

We use cookies and similar technologies (including browser storage) to collect information about your interaction with our Service, remember your preferences, and support advertising measurement. For more details about the cookies we use and your choices, please see our Cookies Policy.

Our hosting provider, Cloudflare, also provides us with privacy-focused, cookieless web analytics, which measure aggregate site traffic without storing anything on your device.

We implement reasonable technical and organizational measures to protect your information from unauthorized access, use, alteration, or disclosure. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. We will delete or anonymize your information when it is no longer needed. Deleted content and data may persist for a limited period in backups and system records, and we may retain certain information where we are legally required to do so.

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

You can typically manage your account information and communication preferences through your account settings. To exercise other rights, please contact us using the details below. If you are in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk). If you are in the EU, you can complain to your local data protection authority.

You can manage or withdraw your consent to analytics and targeted advertising at any time through the privacy preferences in our Games.

Our Service is not intended for children under the age of 16 (or the relevant age of consent in your jurisdiction) without parental consent, as outlined in our Terms and Conditions. We do not knowingly collect personal information from children below this age without verifiable parental consent. If we learn that we have collected such information, we will take steps to delete it promptly.

We are based in the United Kingdom, and your information may be transferred from the UK or the European Economic Area to countries with different data protection laws, including the United States, where some of our service providers operate. Where we transfer your information internationally, we rely on UK adequacy regulations (including the UK-US Data Bridge and the EU-US Data Privacy Framework, where the recipient is certified) or, otherwise, on the EU Standard Contractual Clauses together with the UK International Data Transfer Addendum. Some of our providers, including PostHog and BetterStack, host our data in the EU.

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our Sites or Apps or through other communication channels. We encourage you to review this Policy periodically to stay informed about how we handle your information.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@unrationalgames.com